INTRODUCTION:
Link building is the foundation of strong SEO because it builds your website authority and increases your search rankings. Best Link building is time-consuming, but you can reduce the effort using link-building software. To be a successful digital marketer, it is important to prioritize link-building software and tools. We have listed the best link-building software to boost your initiative in 2023. This software will help you find new opportunities and improve your link-building campaign. You will discover each software’s advantages, disadvantages, prices, and use.
AHREFS:
Ahrefs is great link building software for junior marketers as well as SEO experts.
HOW AHREFS HELPS BUILD LINKS:
Some of the simple and actionable uses you can try with ahrefs are:
- You can see how much search traffic your competitors are getting.
- Check which pages are bringing search traffic to your competitors.
- You can analyze what people search for on Google.
- Measure a topic’s full search traffic potential.
- Identify the factors that are hurting your website’s performance in Google.
- View the difficulty ranking of any keyword.
- Find out where your competitors got their backlinks.
- Discover the related strengths of your competitor.
- Monitor your ranking progress for many keywords.
- Look for gaps in your content strategy.
- Find over a hundred quality link leads.
AHREFS SITE EXPLORER:
It will show you how much search traffic your competitors are getting and allow you to analyse your search traffic against them. You must open the site explorer and insert the site you want to audit.
You will get an overview of the website’s organic performance.
Marketing Lad receives over 80 visitors each month.
Note: These third-party tools do not give you the exact number of organic traffic.
With Ahrefs, you can check link-specific metrics such as the total number of referring domains and backlinks for a particular website you are auditing.
You can analyze the site’s backlink profile and see how the number of referring domains has increased over time. You can also check the most linked pages of the website.
In a study by the folks at Authority Hacker, Ahrefs’ traffic estimates were the most accurate and consistent of all the major SEO platforms. We still doubt this study!
PRICING:
The screenshot below gives an overview of the plans offered by Ahrefs.
2) SEMRUSH:
SEMRush is another great link-building tool. You can discover millions of national and local keywords, analyze any domain’s backlink profile, run technical SEO audits, and track your SERP posts daily.
HOW SEMRUSH HELPS WITH LINK BUILDING:
Below is the screenshot of the dashboard we get when we log into our SEMRush account.
On the left side are many toolbars like SEO, Local SEO, Advertising, Social Media, Content Marketing, etc., and our main focus is the link-building features under the SEO tab. They include Backlink Analytics, Audit, Link Building Tools, and Bulk Analysis.
PRICING:
The screenshot below gives an overview of the plans offered by SEMRush.
3) MOZ:
Moz is one of the oldest SEO tools on the market. This tool covers many SEO features such as site audits, rank tracking, backlink analysis, keyword research, etc.
HOW MOZ HELPS WITH LINK BUILDING:
Moz has an all-in-one link building tool called Link Explorer .
Reverse engineering your competitors’ backlinks
You can enter your competitor’s domain (or a specific URL) in the link explorer and see their backlinks, including a site’s domain authority.
PRICING:
Moz Link Explorer is a free SEO tool.
4) LINKODY:
Linkody is one of the cheapest and most user-friendly link building tools .
HOW LINKODY HELPS BUILD LINKS:
Linkody gives insight into metrics like DA, spam score, and anchor text usage. It also lets you connect to more data sources like Google Analytics and Ahrefs. In the screenshot below, you can see how Linkody organizes different metrics like Moz Rank etc.
PRICING:
The screenshot below gives an overview of the plans offered by Linkody.
5) HUNTER
HOW HUNTER HELPS BUILD LINKS:
Hunter lets you find the business email in seconds without even signing up. It offers many features like domain search, email search, email checker, simple cold outreach campaigns, etc. You can paste the domain name into the search bar and wait for the tool to do its magic.
PRICING:
The screenshot below gives an overview of the plans offered by Hunter.
6) OUTGOING CONTACT
HOW CONTACTOUT HELPS TO BUILD LINKS:
LinkedIn is the perfect platform for anyone who needs professional connections. With such a pool of users, it is easy to find people, i.e. website owners or web admins, who can help you achieve your business goals.
Contactout makes it easy to find the right email for your LinkedIn leads with its Chrome extension tool, reducing the number of bounced emails. Another useful feature is its dashboard search portal, where you can search for leads by name, company, job title, etc.
PRICE:
The screenshot below gives an overview of the plans offered by ContactOut:
7) MAJESTIC:
Majestic is another great backlink analysis tool. It maps the web to bring you the link intelligence data you need to dominate your market.
HOW MAJESTIC HELPS BUILD LINKS:
You need to insert the URL of the site or webpage in the site crawler tool, and after that, you will get a series of graphs and metrics. They understand:
- Trust flow: It represents the quality of links that point to URLs and websites. A web page with more Trust Flow than Citation Flow usually has high-quality links.
- Citation Stream: This score reflects the number of links that point to a given website. It doesn’t care whether a link is good or bad.
- Visibility Flow: The Visibility Flow score helps you find appropriate editorial-style links on high-trust flow pages rather than directory-style links.
- Thematic Trust Feed: With a score that shows where a website ranks against the top sites in over 800 categories, it illustrates the relevance of a web page.
- Flow Metric Scores: Each score indicates a different measure of your content’s outcome. You can gain valuable insights by investigating where the balance between Flow Metric scores differs from the norm.
PRICING:
The screenshot below gives an overview of the plans offered by Majestic.
8) ANSWER:
Respona is another great tool for building quality backlinks to your website and taking your organic traffic to new heights.
HOW RESPONA HELPS BUILD LINKS:
You can manually insert opportunities or use Respona’s built-in search engine. It uses a four-step process to set up a new campaign. It allows you to manage email communications through Respona and create links for your target pages.
PRICING:
The screenshot below gives an overview of the plan proposed by Respona.
9) HARO:
HOW HARO HELPS WITH LINK BUILDING:
HARO stands for Help a Reporter Out and is a two-sided marketplace for reporters and sources.
For journalists:
You must provide your name, contact information and media. Your source request must follow their guidelines, and you can then submit it to HARO’s editorial team for review. The HARO team will send relevant presentations straight to your inbox and account.
For Source:
First, you need to register; then, you can monitor source requests. Check your inbox thrice daily and look for requests from sources relevant to you or your client’s industry, expertise or personal experience. Provide the masked email address listed in the source request. Include answers to the reporter’s questions and a biography with your client’s contact information. The journalist will contact you if he is interested.
PRICING:
The screenshot gives an overview of the plan proposed by HARO.
10) PITCH BOX:
Pitch box is a great outreach and content marketing platform for publishers, SEO agencies, and brands.
HOW TO PITCH BOX HELPS BUILD LINKS:
It’s an end-to-end link-building productivity platform, giving you everything you need to stay organized, build more links and achieve your goals.
After signing up or logging into their website, you must create a project and choose the type of campaign you want to run. Many predefined campaigns exist, such as Blogger Outreach, Advanced Search, Product Reviews, Hot off the press, Competitor backlinks and Link Removal. Once you start a campaign, the workflow is built to guide you through all the steps. From finding high-quality leads to capturing contact information and sending cold outreach emails, you can create custom fields that personalize outreach emails. Many people can work on a single outreach email. You can set up an automated email sequence to automatically follow up on people who don’t respond to your first email.
PRICING:
For prices, you should contact the company through their website.
11) BUZZSTREAM:
Buzz Stream is an end-to-end outreach platform that helps you stay organized and grow your digital PR and link-building results, whether you’re a team of one or twenty.
HOW BUZZSTREAM HELPS BUILD LINKS:
They have plenty of free tools to find link opportunities, perform link research, or automate link-building tasks.
- They have an email search tool where you can enter a name, company, and website. This tool will generate Google searches to find their email address.
- You can extract a domain from a URL using their free tool which takes a list of URLs, extracts the domain, and saves the list as a CSV file.
- Extract page title, description and keywords from URLs. You can enter a list of URLs and this tool will return the title tag, keywords, and description for them.
- Link Building Query Generator automatically creates link building search queries to help you find link opportunities.
- Build outreach lists from blogrolls. Enter a set of URLs and this tool will find their blogrolls and create a mailing list that includes blogroll members.
PRICING:
The screenshot below provides an overview of the plan offered by BuzzStream.
12) MAIL SHAKE :
Mail shake simplifies your outreach workflow.
HOW MAILSHAKE HELPS BUILD LINKS:
It has an AI-powered email editor that Intel powers. You can extend your link-building reach with mass customization and automatic follow-ups. It has been proven that link-building templates increase your link placement rate. It lets you personalize emails at scale with powerful mail merge features. You can schedule follow-up emails if a recipient clicks on a link or doesn’t respond. You can try their free tool on the website.
PRICING:
The screenshot below gives an overview of the plans offered by Mail shake.
13) MONITOR BACKLINKS:
It is one of the best backlink and keyword monitoring tools. It is a must-have tool for SEOs, marketers, and entrepreneurs.
HOW MONITOR BACKLINKS HELPS BUILD LINKS:
You can build great links, monitor your brand and build relationships with influencers, recover lost links, track keyword rankings over time, reverse competitor keyword and backlink strategies, and fight against the negative SEO by effectively disavowing bad links and simplifying all your backlink data in one place.
It has a simple dashboard with great information; you can get your traffic, backlink changes and keyword ranking in one place. Manage your keywords with tags and filters. Get local pack, traffic volume, competition and CPC data. Its unique feature is the Disavow tool which allows you to easily filter out bad links and quickly generate a disavow list to submit to Google. You can also save time with useful reports and email alerts.
PRICING:
The screenshot below gives an overview of the plans offered by Monitor Backlinks.
14) NINJA AWARENESS:
It creates effective influencer marketing campaigns by filtering information from millions of influencers to find the one that captures the attention of your target audience.
HOW NINJA OUTREACH HELPS BUILD CONNECTIONS:
You can build backlinks faster with its all-in-one link building software. You can search their websites and blog database, write outreach templates or use pre-made templates and track the results with the built-in CRM. The main features of its Pro Link Building software are competitor link building, expert roundup, broken link building, link roundup, guest post link building, infographic link-building, resource page link building and podcast link building.
PRICING:
The screenshot below gives an overview of the plans offered by Ninja Outreach.
15) GOOGLE ALERTS:
Google Alerts is a free service offered by Google that allows you to detect content changes.
HOW GOOGLE ALERTS HELPS BUILD LINKS:
This tool is useful for a specific type of link building, namely unlinked mentions. Many websites wrote about your brand but needed to provide a link. It’s a simple form of link prospecting. You can create an alert for your brand, and when someone mentions your website, Google will send you an email. If the web page does not link to your site, you can contact the publisher to ask for a link. Google Alerts allows you to set up alerts for your competitors. You can customize alerts based on your language, region, etc.
PRICING:
It’s free.
16) CHECK MY LINKS:
It is an extension developed for web designers, developers etc.
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HOW CHECK MY LINKS HELPS BUILD LINKS:
A link checker crawls your webpage and looks for broken links. When you edit a website or a webpage with many links, this tool helps you quickly check all the links on the page. It highlights valid ones in green and broken ones in red. This way, you can copy all the bad links to your clipboard with just one click. This tool is a browser add-on for Chrome. Just go to the Chrome Store to install it. Once the extension is installed, you can go to that specific webpage and click on the icon to check all the links.
PRICING:
It’s free.
17) COGNITIVE SEO:
Cognitive SEO is a great tool for SEO professionals, digital marketing agencies, or brands to increase traffic or track your site’s progress.
HOW COGNITIVESEO HELPS BUILD LINKS:
It is a full suite of SEO software that will find out all your traffic issues, its keyword and content optimization tool will boost your rankings, its on-page website crawler and SEO audit will help you will help fix your site, and it has backlink analysis, content audit, and rank tracking for each site. One of the unique features of this tool is that you can detect unnatural links for both algorithmic and manual penalties.
PRICING:
The screenshot below gives an overview of the plans offered by cognitive SEO.
18) RAVEN:
Raven is a search engine optimization tool for link building, research, and reporting.
HOW RAVEN HELPS BUILD CONNECTIONS:
Raven has many features related to SEO and link building. Features specific to link building include:Â
- Marketing reports
- Competitive domain research
- Backlink Checker
- spy link
PRICING:
The screenshot below gives an overview of the plans offered by Raven.
19) LINK PROSPECTOR:
This tool was designed to help link builders and content marketers find new outreach opportunities, to give their content the relevant amplification it needs to earn links and shares.
HOW LINK PROSPECTOR HELPS BUILD LINKS:
Link Prospector eliminates the manual search of resource pages in Google, as it contains hundreds of predefined search strings.
PRICE :
The screenshot below gives an overview of the plans offered by Link Prospector.
20) URL PROFILER:
URL Profiler is a powerful tool for SEOs to quickly audit links, content, and social data. It doesn’t have a web app, so you have to download it on your device.
HOW THE URL PROFILER HELPS WITH LINK BUILDING:
It offers many content and link related tools and helps you gather data in one place based on a list of URLs you provide.
Once you have given the URLs, you can choose what data you want the URL profiler to extract from those URLs. After that, you will get an Excel file with your audit results.
PRICING:
The screenshot below gives an overview of the packages offered by URL Profiler.
21) NEVER BOUNCE:
It provides real-time email verification and cleaning services and offers integration with over 80 different email delivery and CRM platforms.Â
HOW NEVERBOUNCE HELPS BUILD LINKS:
It offers three main solutions:
- Bulk cleanup of mailing lists: You can check and clean up mailing lists for perfect sending. Simply upload your existing list and upload your new clean list, eliminating real-time high risk.
- Real-time email verification: You can verify and validate customer emails right at the entry point. Simply add Verify to your lead pages, signup forms, or wherever emails are collected.
- Automated List Cleanup: You can automate your mailing list cleanup and connect your email provider for automated cleanup, ensuring accurate and up-to-date data 24/7.
PRICING:
The screenshot below gives an overview of the plans offered by Never Bounce.
CONCLUSION:
It’s a fact that links are important when it comes to promoting your blog and increasing your traffic, so choosing the right link-building tool is essential. A One Sol compiled a list of the best tools that will come in handy for link building and SEO in 2023. It is up to you to choose a specific tool based on your usage and budget.
FREQUENTLY ASKED QUESTIONS
WHAT ARE LINK-BUILDING TOOLS?
Link-building tools help you build an effective link-building strategy because they help you find and acquire the highest quality backlinks in your niche.
DOES LINK BUILDING STILL WORK?
Link building remains one of the most effective SEO techniques. Getting backlinks will increase your rankings because high-authority backlinks allow Google to see your site as more authoritative.
WHAT IS THE BEST SEO LINK-BUILDING TOOL?
So many SEO tools rank at the top, like Ahrefs, Respona, SEMRush, etc. The best tool for you is the one that meets your SEO requirements and budget.
HOW TO AUTOMATE LINK BUILDING?
- The first step to automating link building is to collect data because basic automation tools like ahrefs and Moz can crawl the web and find backlink data and the best link-building opportunities for YOU. The above tools will help you list all pages related to a specific domain or URL. Once you have the list, set up the email outreach campaigns to build links.
