The new report by Expert Market Research titled, ‘Global Sanitary Napkin Market Report and Forecast 2023-2028’, gives an in-depth analysis of the global sanitary napkin market, assessing the market based on its segments like types, distribution channels, and major regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
Sanitary Napkin Market Size, Share, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Historical Market Size (2020): USD 21.9 Billion
- Forecast CAGR (2023-2028): 5.5%
- Forecast Market Size (2026): USD 30.3 Billion
| Report Attribute | Details |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Base Year | 2022 |
| Market Size in 2020 | USD 21.9 billion |
| Revenue Forecast in 2026 | USD 30.3 billion |
| Growth Rate CAGR | 5.5% |
| Major Players | Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Co. Limited, Edgewell Personal Care, Kao Corporation and others. |
The global sanitary napkin market is being driven by the rising working women population, growing awareness about female hygiene products, and easy availability of the product. The improvements in the napkin material, such as the incorporation of super-absorbent fibre technology, is propelling the demand for the product.
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Over the forecast period, the increasing purchasing power of women is likely to lead to increased sales of sanitary napkins. In terms of region, the Asia Pacific region accounts for a significant share of the market owing to the increasing number of working women and strong foothold of major sanitary napkin manufacturers.
Sanitary Napkin Industry Definition and Major Segments
Sanitary napkin refers to a thick absorbent pad made up of a thick material which is worn by women during the menstrual cycle. Sanitary napkin absorbs and retains menstrual blood and prevents leakage. It bolsters the hygiene of women by eradicating smell, colour, and unaesthetic appearance caused by the fluid during periods.
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On the basis of type, the market can be segmented into:
- Menstrual Pad
- Pantyliner
The market has been segmented based on distribution channel into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Speciality Stores
- Online
- Others
The regional markets for sanitary napkin include:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Sanitary Napkin Market Trends
The key trends in the sanitary napkin market include the favourable government policies encouraging the use of product. The increasing focus on educating college and school students about menstruation and feminine hygiene is a crucial trend in the market. The growing efforts by the educated population to diffuse awareness about sanitary napkins among rural women are anticipated to invigorate the market growth.
Moreover, the aggressive branding and promotion by the prominent manufacturers of feminine hygiene products is likely to provide significant impetus to the market growth. The market is anticipated to be aided by the changing preference towards online shopping as it maintains privacy and offers different sanitary napkins with reasonable prices.
Key Market Players
The major players in the market are Procter & Gamble, Hengan International Group Co. Limited, Kao Corporation, Kimberly-Clark Corporation, and Edgewell Personal Care, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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