It is not with care that young people are the best role models. They are really less interested in keeping documents related to devices, taking care of them and keeping them, or even just respecting the recommended maintenance: 68% respect them compared to 81% of the general population. It’s bad if you know that 60% of breakdowns can be avoided by managing your home appliance repair work properly. One difference: their media tools, which they do better.
Willingness To Make Amends:
About a quarter of people are not interested in home appliances repairs services and 21% of them have a reflex to replace a small appliance when it breaks down, instead of repairing it. This average drops to 13% among young people, who were born on the Internet and know how to search and find solutions. In addition, they have used their smartphones to repair things properly. They have a community vision of repair, looking for solutions first around them, then on the Internet.
Repair Your Home Appliances By It’s Own
Young people between the ages of 18 and 24, known as Generation Z, are not the same as those criticized by their elders. A recent study by Agoragroup* reveals that they can repair their devices above average. Born digital, repairing smartphones or computers they are familiar with, they put this reflex in their home appliances once in their nest. The results of the study focused on 5 aspects related to customer behavior towards repair.
The Amount Of Repair Services:
Among the incentives for compensation, ecology stands out both for Generation Z and for its elders. On the other hand, economic reasons affect them: 44% repair for price reasons, against 31% of 35-49 years. This is also why they replace broken devices less than average. Likewise, they are willing to spend on average 10% more than their elders to repair it, and up to 25% more for cleaning products.
Reliability And Repair:
The last lesson of the study: the youngest has a good image of repair and trust him. 55% of them believe that devices can be improved today more than 10 or 15 years ago (compared to 33% of the general population). 59% say they know who to contact for repairs, 10 points above average. This is good news for the durability of tools and images of repairs, while the area is still without repairers and the next ones to be trained will come from this generation!
